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Thirdly, observe that world class athletes, actors, actresses, negotiators, musicians... indeed anyone whose success depends on consistent high quality performance under pressure, develop rituals. These rituals are designed by these high performing individuals to allow them to voluntarily enter into or maintain high performance states. All of us intuitively attempt to accomplish this ¡Ý getting pumped for a sales call, rehearsing for an important meeting, preparing "mentally" for an anticipated challenge... That favorite bracelet or tie or that special way of entering a room - all are personal dynamic anchors for re-accessing some favored state within us for performing some particular task or responding to some challenge with excellence. Thus, we can readily observe in ourselves and in those around us the use of rituals as a spontaneous utilization of naturally occurring iconic anchors tore-access highly valued states of high performance.